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An entire batch of next generation dating sites have emerged that are starting to nip at the established players. Recently, even Google has entered the space through their Google Base product.

One, Plentyof Fish, launched in 2003 and has over half a million monthly U. One big difference is that these sites are (mostly) free, making revenue from ad sales alone.

Online dating is big business, drawing about 4 million U. Internet users daily in June 2006 (and 25 million monthly), and they spend a daily average of nearly 17 minutes each on these sites.

That adds up to a lot of page views – almost 4.5 billion per month (source: Comscore). Internet users visit an online dating site each month.

"And let's face it, depending on what the illness is, it could very well make you uncompetitive in the larger dating pool." Over the past five years, several sites such as Prescription4love.com, Nolongerlonely.com, and Date Able have launched to serve the needs.

The sites require members to disclose their illnesses upfront, clearing the air for what might be a deal-breaking revelation later.

But many of these sites are also experimenting with new ways to introduce people who may be a good match. Consumating launched in the summer of 2005, was acquired by CNET in December 2005 and relaunched last month with a new interface and features.

Consumating A geek's paradise: a dating site based around tags and aimed at self-confessed freaks.

CNN - Apr 14 - While sites like and e Harmony don't discriminate, they also don't cater to people who are coping with sexually transmitted diseases, disabilities, or mental health conditions.

"On bigger dating sites the competition is tremendous," says Jim Houran, Ph D, a clinical psychologist and columnist for Online Dating Magazine.

Nevius has dated several perfectly nice able-bodied men, but none seemed willing to start a serious relationship. V.,” he said, “so it gets that barrier out of the way.” Another site, Prescription4Love, has communities dedicated to sexually transmitted diseases and physical disabilities, but also to other diseases that don’t conjure images of romance and intimacy, like diabetes and Parkinson’s. “But when do you tell a girl that you have a colostomy bag? “Sexuality, travel, mobility, pain: Everything takes on a different dimension,” said Merryl Kaplan, who is in charge of member services for Dating 4 Disabled.

“It’s hard enough to find someone with similar interests,” she said. Other sites include No Longer Lonely, for adults with mental illness, and POZ Personals, for people who are H. They are usually free, although some have a few ads to cover costs. Maurer, 57, a professor of applied psychology at New York University, came upon POZ Personals while doing research for his work and found it to be a welcoming community where it was easier to get to know someone. “Like anyone else, people with disabilities have different preferences,” Ms. “Someone with good mobility may prefer someone also mobile; others don’t limit at all.” As for Ms.

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